Musinsa announced on the 9th that it signed a memorandum of understanding (MOU) for the 'Seoul Beauty Corporation Discovery and Support Project' with the Seoul Business Agency (SBA) at the Dongdaemun Design Plaza (DDP) in Seoul on the 8th.

Through this MOU, the two parties will strengthen cooperation in the process of supporting the discovery and nurturing of excellent small and medium-sized beauty corporations in Seoul.

On the 8th, Lee Seung-jin (right), Deputy Minister of Musinsa S&C, and Kim Sung-min, Deputy Minister of SBA Beauty Industry, pose for a commemorative photo at the signing ceremony held at the Dongdaemun Design Plaza (DDP) in Seoul. /Courtesy of Musinsa

Musinsa will support brand and product marketing online and offline for selected corporations. It plans to create a permanent exhibition hall called 'Musinsa Beauty in SEOUL' within the Musinsa platform to provide discount coupons for small and medium-sized brands.

In particular, Musinsa will hold a special promotional event to help small and medium-sized beauty brands selected for entry into the 'Musinsa Global Store,' which operates in 13 overseas locations, including Japan and Thailand. An exhibition of products from outstanding brands will also take place at 'B the B', a beauty complex cultural space operated by the Seoul Business Agency inside the DDP.

Musinsa and the SBA have been recruiting participating corporations since the end of last month and plan to select a total of more than 200 corporations by September. Small and medium-sized businesses with a head office or branch in Seoul and more than five beauty brand products can apply. This support project will run until March 2026.

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