The online travel platform Yeogi Eottae has thrown down the gauntlet in the package travel market.
According to the industry on the 9th, Jeong Myeong-hoon, CEO of Yeogi Eottae (GC Company), noted through the company’s YouTube channel the previous day that “they will sell package travel products on their application starting mid-July.”
The company has been preparing to launch package travel products after acquiring the comprehensive travel agency “Online Tour” in January this year and transitioning it to “Yeogi Eottae Tour.”
In the video, CEO Jeong said, “Our goal is to become a leading company in the rapidly changing travel market,” adding, “With the launch of this package product, we will evolve into a comprehensive platform that encompasses domestic accommodations, rental cars, leisure, tickets, flights, and overseas accommodations.”
The core competitiveness touted by Yeogi Eottae includes clarity, trust-based guidance, and a user-centric app environment. While existing package products were built around offline agencies or home shopping, leading to a lack of information, Yeogi Eottae explains that it structures all elements such as price, shopping availability, tips, accommodations, and flights for easy comparison.
Through this, users can shift from “traveling by asking people” to “traveling by choosing through the app.”
In addition, to enhance the quality of guides, a “star guide” system that provides incentives based on customer reviews and ratings will also be introduced.
Yeogi Eottae estimates the domestic package travel market to be worth 6 trillion won. They plan to grow into a platform that encompasses generations from the young to those in their 40s to 60s.
CEO Jeong stated, “Package travel is not just a simple service but a content industry responsible for the quality of travel,” and added, “Yeogi Eottae will set a new standard in the package market through quality competition.”