CJ Olive Young will participate in a marathon event running through the Yeouido area of Seoul with popular global characters 'Sanrio Characters' such as Hello Kitty and Kuromi.
Olive Young will start selling tickets for 'Sanrio × Olive Young Cutie Run 2025 Seoul' from 10 a.m. on the 11th.
Hosted by Spomax Korea, Olive Young is participating as the title sponsor. The Sanrio Characters-themed marathon has been held overseas in Japan, Taiwan, Malaysia, and Singapore, but this will be the first time it is held domestically.
The event will take place on September 20, with a scale of 15,000 participants. The venue has been selected in the Yeouido Park area, popular among runners.
This event is part of the character collaboration campaign 'Olive Young × Sanrio Characters' that Olive Young is unveiling company-wide for the first time starting this month.
It will provide various enjoyable activities and attractions by adding Sanrio characters, which are particularly popular among the 2030 generation.
Various souvenirs will also be provided. Participants will receive event-exclusive T-shirts, caps, and gym bags, while finishers will be awarded medals engraved with Sanrio Characters.
Character images used for the souvenirs were specially created with a running concept for this event. A kit containing samples of wellness products proposed by Olive Young will also be provided. On the day of the event, various brand booths will be operated.