Woongjin Food announced on the 3rd that Hanulbori will serve as the official beverage sponsor for domestic and international archery competitions in South Korea. This is part of the '2025 K-TEA Hanulbori Campaign,' which follows a partnership with the KBO League that began in March.
According to Woongjin Food, the Korea Archery Association and Woongjin Food signed a contract in February to sponsor beverages at domestic archery competitions. In June, they also established an official supply agreement with the organizing committee for the 'Gwangju 2025 World (Disability) Archery Championships.'
Hanulbori will serve as the official beverage partner for domestic and international archery competitions, assisting with hydration during games and cheering on athletes. In particular, according to the agreement with the Korea Archery Association, Hanulbori products will be provided at major domestic archery competitions taking place in the second half of this year. Additionally, a limited edition featuring designs symbolizing Korean archery will be released. Aside from this, various consumer benefits will also be provided through an online pop-up store.
Woongjin Food plans to provide comprehensive support as the official beverage partner at the 'Gwangju 2025 Modern World Archery Championships' and the 'Gwangju 2025 World Disability Archery Championships' scheduled to take place from September 5. The beverage brand manager at Woongjin Food stated, 'Through the representative tea and beverage brand of South Korea, Hanulbori, we will ensure hydration for the athletes and spread a healthy tea and beverage culture.'