The K-fashion brand incubator HAGO HAUS announced on the 3rd that its investment brand “Matin Kim” has successfully completed campaigns in four countries, including the United States.
Since March, Matin Kim has collaborated with about 400 local influencers in four countries, including the United States, the United Kingdom, Mexico, and Poland, to introduce the brand to approximately 160 million followers.
Gavin Magnus, a mega influencer based in Los Angeles, recorded 7 million views on TikTok with a Matin Kim beanie, while Nicole Sahebi achieved 2.5 million views on Instagram Reels with a Matin Kim OOTD (outfit of the day).
After the campaign, the website traffic for Matin Kim increased by over 98% on average across the four countries. Additionally, total overseas sales surged by 121%.
A spokesperson for HAGO HAUS noted, “We were surprised by the higher-than-expected overseas reaction,” adding, “We plan to carry out various activities to expand into international markets in the future.” Matin Kim aims to establish itself as a global brand by opening new stores in Japan, Taiwan, and Hong Kong in the second half of this year.