Campari Korea announced on the 3rd that it will conduct the "Perfect Serve Terrace Activation" campaign where people can enjoy the Italian aperitif cocktail "Aperol Spritz" throughout various locations in Seoul.
The campaign will run until the end of October under the slogan "A little Europe on your table." It is planned for 2030 young consumers, including the MZ generation, to experience the sensory brand mood of Aperol Spritz along with the Italian aperitif culture known as "Aperitivo" in urban terrace spaces.
Aperol Spritz can be enjoyed at a total of 10 major rooftop and terrace venues in Seoul and the metropolitan area, including "Hwangnam House" in Samcheong-dong, "Odd House" in Jongno, "JM Coffee" in Sinsa-dong, "Buvette" in Apgujeong, "The Place Dining" in Namsan, "The Place" in Pangyo, "Tenny Seongsu" in Seongsu, and "Royal Marina" in Jamwon-dong. During the campaign period, customized promotions will also be held at each venue, including a 2+1 menu offered in special glasses, set menus, and welcome drinks.
Aperol Spritz is the most loved cocktail globally, with 450 million glasses sold annually, averaging 14 glasses consumed every second. Its low alcohol content, vibrant orange color, and light, refreshing taste are particularly popular among the 2030 generation, who value healing and emotional moods in urban settings.
The charm of Aperol Spritz can also be easily enjoyed at home. Simply fill a dedicated glass or wine glass with ice, then pour in Prosecco 3, Aperol 2, and soda water 1 in that order. It’s important to pour carefully, in that order, to keep the bubbles intact. Finally, add a slice of orange to complete it.
A representative from Campari Korea noted, "We organized this campaign to introduce the appeal of Aperol Spritz, characterized by its vibrant orange color, sweet and bitter taste, and low alcohol content, to more consumers," and added, "We will continue to engage in various activities to naturally incorporate Aperitivo culture into daily life and further enrich the country's alcoholic beverage culture."