The Elegant Brothers, which operates the delivery application (app) Baedal Minjok, announced on the 3rd their position regarding the 'Baemin Only' agreement that they have been pursuing with KYOCHON F&B, the operator of Kyochon Chicken, stating, "We will continue discussions to ease the burden on store owners and enhance customer benefits." Some media reported that the agreement between the two companies had collapsed.
A representative of the Elegant Brothers said this to ChosunBiz on the same day. The representative also noted, "We plan to listen more to the opinions of franchisees and will discuss further for constructive collaboration."
The Baemin Only agreement revolves around KYOCHON F&B withdrawing from the Coupang Eats delivery app while Baemin will reduce the order brokerage fee for Kyochon Chicken franchise owners. However, they can continue to be listed on Yogiyo and the public delivery app Divego (operated by Shinhan Bank), as well as Kyochon’s own app.
On the same day, some media reported that the agreement between the two companies had collapsed. Baemin stated that this is not true. It is interpreted that some Kyochon Chicken store owners, opposing the withdrawal from Coupang Eats, are causing delays in signing the agreement. Currently, store owners are subject to a brokerage fee ranging from 2% to 7.8% under the coexistence pricing policy. Neither company disclosed the specific rate of fee reduction under the Baemin Only agreement.