Ayoung FBC announced on the 3rd that it will open a wine dining 'The Pairing' at the Lotte Avenueel Jamsil branch.
'The Pairing' is the largest glass wine dining experience in Korea, offering over 1,000 diverse wines by the glass, and has been newly created by renovating the existing Club Coravin space.
Club Coravin is based on a proprietary system that allows wine to be extracted by the glass without opening the bottle, enabling the storage of high-end wines without oxidation concerns and allowing a variety of wines to be tasted.
Maximizing the advantages of this system, the renewed 'The Pairing' has elevated not only the variety of the wine list but also its storage stability and rotation efficiency. It provides a delightful culinary experience with food and curated pairings from a professional sommelier, appealing to both the eyes and the palate.
In particular, various promotions will be held to celebrate the opening, allowing customers to experience premium wines without burden. A welcome drink of Palmer Brut Reserve champagne will be offered, along with significant discounts of up to 30% on ultra-expensive champagnes from top five châteaux such as Château Margaux and Château Latour.
'The Pairing' suggests a new consumption trend that drives the everyday experience of high-end wines, as it allows for wine tasting by the glass. 'The Pairing' also recommends one type of glass wine that pairs well with every menu, offering a daily pairing wine service tailored to customers' preferences by an on-site professional sommelier.
The menu composition will also vary by operating time. For lunch, it offers a casual 5-course lunch (39,000 won) and glass pairing (29,000 won) for customers out shopping. In the evening, it operates a refined 8-course dinner (89,000 won) and a wine pairing course (59,000 won).
A representative from 'The Pairing' said, 'Recently, glass wine bars have been spreading mainly in major department stores, and the demand to experience high-end wines has become more pronounced.' They added, 'In line with this trend, the renewed 'The Pairing' actively incorporates the Coravin system, creating a space where you can enjoy premium wines flexibly.'