CJ CheilJedang Dermarket X Veli Bear merchandise. /Courtesy of CJ CheilJedang

CJ CheilJedang announced on the 30th that it will collaborate with the lifestyle brand "Bellygom" to celebrate the 6th anniversary of its official store, CJ The Market.

CJ CheilJedang and Bellygom will introduce two types of limited-edition goods, including a key ring of a Bellygom doll wearing a dumpling hat and a shopping bag key ring set, through this collaboration. The goods will be sold during a frequency event aimed at CJ The Market's premium membership "thePrime" members next month.

The frequency event consists of a total of 9 missions, including ▲ mini-games ▲ following social media service (SNS) accounts ▲ purchasing items from "The Sepe" (The Market Sale Festa). Completing all 9 missions will allow participants to receive the "The Market X Bellygom" collaboration goods on a first-come, first-served basis.

"thePrime" is a premium membership exclusive to CJ The Market that can be joined for a monthly fee of 990 won or an annual fee of 9,900 won. Members are provided with a 10% purchase reward and free shipping once a month. According to CJ CheilJedang, as of the end of March, the number of members surpassed 155,000, an increase of 36% compared to the same period last year.

In particular, CJ CheilJedang will also hold The Sepe to celebrate the 6th anniversary of CJ The Market. During this large-scale discount event, which will be held from the 1st to the 10th of next month, all products from CJ CheilJedang will be sold at discounts of up to 70%. Customers will receive maximum random discount coupons of up to 66% daily, and there will also be an event that gives 3,000 won in rewards to the first 400 participants each day. Additionally, in the daily morning time special sale event at 9 a.m., popular products such as ▲ Bibigo Wanggyoza ▲ Gourmet Chinese cuisine will be available for purchase at special prices in limited quantities.

Gwak Yujeong, the person in charge of CJ CheilJedang CJ The Market, noted, "We will continue to provide a variety of benefits and events specific to CJ The Market to enhance customer satisfaction."