The fashion brand Eastend, which operates 'City Breeze', 'Artid', and 'Be Nice', has officially launched a new beauty brand 'B’note' and has made its first entry into the K-beauty market.
'B’note' is a slow-aging skincare brand targeting women aged 25 to 35. Its first product, the 'Water Tox Booster Ampoule', sold out in just four minutes on Musinsa right after its launch, achieving the top sales ranking.
This product attracts attention by exclusively combining the patented botulinum ingredient with hyaluronic acid to create the 'Water Tox Complex', a first in the country.
The 'Water Tox Complex' meets two key needs of skin hydration and wrinkle improvement simultaneously, while a ten-layer hyaluronic acid fills moisture to maintain a 24-hour water-glow hydration effect.
The 'Water Tox Booster Ampoule' has received dual functional certification for whitening and wrinkle improvement, and has completed skin irritation testing, making it safe for sensitive skin. Clinical trials over four weeks confirmed the wrinkle improvement effects in key areas such as the forehead, nasolabial folds, and around the eyes.
With the successful launch of this skincare line, Eastend plans to expand its product range into color cosmetics. This aims to maximize synergy with existing fashion brands and strengthen its position in the beauty market.