On the 29th, Lotte Homeshopping announced that it conducted the 'Belly Good' campaign, a visiting coexistence event, on the 27th, where it directly visited small partner companies to deliver snacks and encouragement messages.
This campaign was planned to support the welfare of partner employees and to strengthen communication on-site.
Employees of Lotte Homeshopping visited three partner companies located in Seoul, providing snacks such as coffee and donuts while expressing gratitude to the partners. In particular, they conveyed encouragement messages using Lotte Homeshopping's own character 'Belly Bear,' themed around 'the pink bear that delivers happiness,' and presented small goods.
The first visit was to GRITEE, a lifestyle wear company that operates underwear brands such as 'GAP' and 'WONDERBRA.' A coffee truck was set up at GRITEE's headquarters located in Sinsa-dong, Seoul, providing coffee and donuts to about 170 employees. An event was also held on-site to present 'Belly Bear' goods through a lottery. Following this, a coffee truck was supported at the distribution company 'Cosmo & Company' and the footwear company 'Unique Union.'
Lotte Homeshopping explained that the employees of partner companies who participated in the event expressed their impressions, saying, 'It was a short but precious healing time amid busy work.' In the future, Lotte Homeshopping plans to expand the 'Belly Good' campaign to continue on-site communication activities aimed at strengthening trust and ties with partner companies.