Lotte Department Store announced on the 29th that it has introduced the generative Business Intelligence platform 'Strategi One' from the global data analytics company Strategi, becoming the first in the retail industry.
Strategi One is known for enabling intuitive data analysis based on conversational artificial intelligence (AI), even for non-experts, and it boasts high security.
Lotte Department Store has fully operationalized the 'BI Agent' (Business Intelligence Agent), integrated with the internal customer analysis system, since the 29th of last month.
Over a month of operation, there have been cases where the time taken for customer analysis tasks was reduced by up to 70%.
Customer relationship and complex analysis by marketers at the headquarters and sales stores increased by more than 10% in just a month compared to the transfer.
Lotte Department Store anticipates that the introduction of this BI Agent will accelerate its 'hyper-personalization' strategy.
This is because it will enable the discovery of customized brands, marketing and content planning, and service proposals based on a thorough understanding of customer trends and needs.