Lim Seong-ho is the new CEO of JETTE. /Courtesy of Binggrae

Binggrae appointed Lim Seong-ho, executive director in charge of Binggrae’s refrigerated business, as the CEO of its logistics subsidiary JETTE.

According to Binggrae on the 27th, the appointment made the previous day followed Kim Kwang-soo, former CEO of JETTE, taking over the position of CEO at Binggrae since the 20th, which led to the vacancy of the CEO position at JETTE.

The new CEO, Lim, born in 1967, joined Binggrae in 1992 and has worked starting from the sales department. He was promoted to executive vice president of Binggrae’s refrigerated business in 2020.

JETTE is a logistics company specializing in frozen and refrigerated goods, acquired by the Binggrae owner family in 2006. It is responsible for the nationwide distribution of Binggrae and Haitai Ice Cream products. The equity is held 100% by the three children of Kim Ho-yeon, chairman of Binggrae. Among them, CEO Kim Dong-hwan is the largest shareholder with a 33.34% stake.