On the 27th, Lotte GRS, the operator of the donut franchise brand Krispy Kreme Doughnuts, announced the launch of a new type of donut called 'Pick & Dip.' Reflecting the trend of modisumers, who actively modify or recreate products to suit their tastes, this donut is designed to be enjoyed differently by being dipped into various dipping sauces instead of having cream inside.
The Pick & Dip donut is shaped like a horseshoe. It comes with three varieties of donuts: original glazed, cinnamon sugar, and cocoa sugar, along with three types of dipping sauces: apple cinnamon, maple walnut, and Nutella. The dipping sauces are made up of flavors that have been selected as the preferred choice among consumers from chocolate, fruit, and cream cheese varieties. Customers can also customize or purchase them separately based on their preferences.
The product is available in a six-piece set and a 12-piece Dozn. Discount coupons for Dozn and double Dozn are also available through the Lotte Eats app, which offers various discount benefits and events.
A Lotte GRS official said, 'We are excited to introduce a fun new product that everyone can enjoy together,' and noted, 'We will continue to strive to provide diverse enjoyment that satisfies our customers.'