Mom's Touch announced on the 27th that it has opened the drive-thru (DT) store 'Olaidong DT' in Jeju Special Self-Governing Province. This is the brand's second DT store following the 'Seoksu Station DT' in Anyang, Gyeonggi Province, which opened in October last year, and it is also the first directly managed store in Jeju.
The Olaidong DT store is located near the busy entrance road to Shin-Jeju. Mom's Touch explained that it was designed to target both tourists and local residents, as well as office workers.
The store features a total of 82 seats and 24 parking spaces. Through optimized kitchen flow and conveyor systems, the goal for DT service is to provide menu items within 2 minutes and in-store service within 5 minutes.
To celebrate the opening, three limited-time menu items utilizing Jeju's Hallabong will also be launched. They include the 'Hallabong Cyber Burger' with Hallabong sauce, 'Hallabong Ddeokgangjeong' with a spicy-sweet rice cake coating with a citrus scent, and 'Hallabong Dip Sauce' for sides. The new items will be available starting on the 27th at 14 directly managed stores nationwide, and at some franchise stores in Jeju starting early next month.
A representative from Mom's Touch said, "By opening our first DT store in Jeju, we expect to attract new customers in the DT commercial area where Mom's Touch began to expand last fall," and noted, "Based on Mom's Touch's competitive QSR platform that sells delicious and cost-effective burgers, chicken, and pizza, we will present a differentiated DT experience."