Nongshim announced on the 26th that it will operate the ‘Chapaghetti Dining Club’ restaurant in Sinsa-dong, Gangnam-gu, Seoul, showcasing a variety of Nongshim ramen menus for the second consecutive year.
The Chapaghetti Dining Club, run in collaboration with ‘Chunsikdang’, plans to sell special menus co-developed using Nongshim products. Chunsikdang is a fusion Korean bar that has gained popularity among younger generations with its unique menu.
Nongshim will feature a total of five special menus at the Chapaghetti Dining Club. The signature dish ‘Gambas Chapaghetti’ is the winning entry from the ‘Chapaghetti Cooking Contest’ held online by Nongshim last April. It is characterized by the deep and savory flavor of Chapaghetti combined with shrimp and olive oil.
In addition, menus utilizing Nongshim’s popular ramen and snacks, such as ‘Mala Chapashengguo’, ‘Portobello Shin Ramyun Tumba’, ‘Sichuan Baek Champong Jeongol’, and ‘Honeycomb Pizza Fried Chicken Wings’, will also be offered.
Nongshim emphasized the brand’s authenticity by decorating the interior and exterior of the Chapaghetti Dining Club with a theme reminiscent of a past movie theater. Special menus are introduced in the form of movie posters outside the restaurant, and a photo zone designed like a ticket booth features a visit certification event to allow customers to experience the brand naturally.
A Nongshim official noted, ‘The Chapaghetti Dining Club is a unique space where consumers can enjoy Nongshim’s beloved flavors in a new way,’ and added, ‘We hope you enjoy the various content prepared this year with distinctive menus and space design.’
The Chapaghetti Dining Club is scheduled to operate for about two months from the 27th of this month until the end of August.