Lotte Mart announced on the 24th that it will hold a "big sale" from the 26th to the 9th of next month for two weeks at all stores. This discount event marks the first time in about 15 years that Lotte Mart has brought the keyword "big" to the forefront.

From the 26th to July 2nd, Lotte Mart will offer super-low prices on Korean beef, watermelons, chicken, and lobster. 'Big chicken' will be sold for 5,000 won with a 60% discount when paid with the event card. This is the same price as when 'big chicken' was first launched in 2010.

A scene promoting the 5,000 won Big Chicken and major discounted products at Lotte Mart Zeta Plex Jamsil located in Songpa-gu, Seoul. /Courtesy of Lotte Mart

In addition, Lotte Mart will provide a 50% discount benefit for "all items of grade 1 Korean beef" and "all items of famous region watermelons" when paid with the event card, and for "live lobster".

Furthermore, from the 26th to the 29th, for four days, there will be a 50% discount for 9 kg or more 'big watermelon' when paid with the event card, limited to one per person. Hami melons, Jeju mandarins, bananas, and corn-on-the-cob will also be offered at affordable prices.

'Big giant native chicken' made from native chickens, 'big Wando live abalone' consisting only of extra-large abalone, 'big seasoned beef bulgogi', and 'big Korean beef health management pack' will also be available.

Additionally, essential household items such as diapers, fabric softeners, toothpaste, shampoo, and toilet cleaners can be purchased at reasonable prices with promotions like 'one plus one (1+1)' and '50% discount when purchasing two or more'.

Kang Hye-won, head of Lotte Mart's supermarket marketing division, noted, "This 'big sale' is a discount event that once again demonstrates the true value of the cost-effective strategy shown through 'big chicken' in 2010," and added, "Lotte Mart will take the lead in providing major fresh foods at super-low prices through the big sale so that consumers can truly feel the discount benefits."

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