Shinsegae International's high-performance skincare brand YUNJAC announced on the 23rd that it has launched two new products from its top anti-aging line ALPHANAX.
The ALPHANAX line launched last year is an anti-aging functional line with products such as double serums and creams priced at more than twice that of existing products. Sales of ALPHANAX during the period from May 1 to June 22 this year surged 11 times compared to the same period last year.
The background of the popularity of the ALPHANAX line despite the economic downturn is the targeted marketing that expanded product experiences for VIP customers.
According to Shinsegae International, all products in the ALPHANAX line contain the patented ingredient Alphanax™ Complex, which provides powerful anti-aging effects. The optimal combination was created by combining high-performance active extraction technology with extreme environment plants known for their excellent anti-aging properties, such as black ginseng (roots), Songra (stems), and Cheonsanseolyeon (flowers).
A Shinsegae International YUNJAC official noted, "The ALPHANAX line was developed as an offline exclusive product, but as requests for repeat purchases have increased, we have now expanded the sales channel to online," adding, "We plan to introduce differentiated and technologically proven products that apply proprietary ingredients secured through our technology innovation center."