Hanwha Galleria announced on the 22nd that Galleria Department Store has opened the country's first standalone boutique for the German high jewelry brand "BellenDorff" in its luxury store in Seoul.
"BellenDorff" is a brand founded in 1893 by its creator Elst Alexander BellenDorff in Pforzheim, Germany. It has been family-owned for four generations and boasts over 130 years of brand history. Since its founding, it has produced special jewelry for royalty, nobility, and Europe's upper class.
The flagship product "Magic Baguette Necklace" features BellenDorff's signature rope necklace and 62 diamond settings. The price is approximately 190 million won.
Operating only 100 stores worldwide, this boutique in Korea is the third in Asia, following those in Japan and China.
A representative from BellenDorff noted, "We decided to enter the domestic market after highly valuing Korea's standing and market potential in the global jewelry market."