Shinsegae Department Store announced on the 22nd that it has opened a new 'home appliances specialty store' at its Gangnam branch, increasing its offerings of luxury and wedding-related lifestyle and kitchen products.
The home appliances specialty store was set up on the 9th floor, covering an area of 1,000 square meters (about 300 pyeong). Approximately 40 brands have entered the store.
This renewal reflects the recent recovery in marriage rates and the characteristic of the Gangnam district, where VIP customers account for half.
Essential items for newlyweds used to mainly consist of large appliances like TVs and refrigerators, but recently, demand has expanded to include household and kitchen appliances such as dryers, robot vacuums, dishwashers, wine coolers, coffee machines, and ovens.
An audio specialty editing shop is also expected to open in September. It will be designed as a space where premium audio brands like Sherazard and Devialet can be experienced directly.
Lee Eun-young, who is in charge of lifestyle at Shinsegae Department Store, said, 'Reflecting the move-in of new apartments near Banpo, VIP demand, and the expansion of wedding appliances, we have strengthened our lineup of premium appliances along with experiential content, as well as household and kitchen appliances.' She noted, 'In fact, 51% of customers who purchased large appliances at the Gangnam store last year also bought small appliances.'