On the 19th, CJ OnStyle announced that it has established a strategic partnership with the global big tech corporations Meta (META) to collaborate on digital marketing linked to Instagram and Facebook. This is to enhance the competitiveness of its mobile app.
Through this collaboration, CJ OnStyle aims to enhance its digital content marketing, firmly establishing its presence on the mobile app, and in the long term, intends to promote the growth of global K-live commerce. Meta will provide digital marketing solutions to CJ OnStyle's partners, while CJ OnStyle seeks to build a virtuous cycle model that supports the growth of its partners in conjunction with its mobile app.
CJ OnStyle will jointly produce celebrity-based short-form content with Meta linked to Instagram Reels, thereby increasing the inflow to its mobile app. In this process, CJ OnStyle will introduce Meta's "collaborative advertising." With CJ OnStyle's data-based support, partners will be able to conduct sophisticated and efficient targeted marketing on the Meta platform. The daily active users (DAU) of the Meta platform exceed 3.4 billion.
A CJ OnStyle official said, "This partnership, which promotes video-based omnidirectional digital collaboration, will be an important turning point not only for the collaborating brands but also for enhancing the content competitiveness of the CJ OnStyle app."