Ably, a women's fashion platform operated by Ably Corporation, announced on the 18th that it had surpassed 10 million monthly active users (MAU), becoming the first in vertical commerce.

./Courtesy of ably

According to app and retail analysis service Wise App and Retail, last month Ably's MAU exceeded 10.05 million, setting a record high. Nearly all age groups from teens to those in their 50s displayed high usage rates. In particular, the number of female users aged 20s to 30s reached 4.61 million, accounting for about 80% of the population in that age group in South Korea (5.97 million).

Last month, the number of times the Ably app was opened reached approximately 660 million times, averaging more than 20 million accesses per day. The average monthly usage time per user, indicating app usage immersion, was also the longest at 1 hour and 1 minute.

Ably analyzed that its advanced AI (artificial intelligence) personalized recommendation technology, capable of cross-recommending non-fashion sectors such as fashion, beauty, digital, life, and food, is the driving force behind app activation. Unlike existing e-commerce recommendation services, which focused mainly on price comparisons for the same products, Ably has developed and applied its own AI recommendation technology that analyzes big data on customer preferences to suggest products that fit individual styles since its launch.

The expansion of content that users can view and enjoy, such as 'webtoons and web novels,' 'AI chatting,' 'AI profiles,' and 'community,' also acted as a positive factor. Customers who visited for product exploration and purchase naturally encountered content, establishing a driving force for app visits.