The 'Mujinjang 2025 Summer Black Friday' (hereafter 'Mujinjang Summer Black Friday'), held by Musinsa, has achieved a cumulative sales amount of 60 billion won in just over 38 hours.
According to Musinsa on the 17th, as of 9:10 a.m., the cumulative sales amount for Mujinjang Summer Black Friday surpassed 59.1 billion won, with cumulative sales volume reaching 1.7 million units, averaging about 50,000 products sold per hour.
This Mujinjang Summer Black Friday, which began at 7 p.m. on the 15th, will run simultaneously both online and offline in Musinsa stores until the 25th.
During the event period, customers also flocked to the offline stores operated by Musinsa. The number of visitors to Musinsa Store in Hongdae, Daegu, and Seongsu exceeded 30,000 over the weekend of the 14th and 15th. This is more than double compared to the previous weekend (7th and 8th).
At Musinsa Store in Hongdae and Seongsu@Daelim Warehouse, pop-up stores highlighting emerging fashion brands were well received in conjunction with Mujinjang Summer Black Friday. In Daegu, sneaker sales saw a significant surge.
A Musinsa official noted, "As customer interest in discount events increases due to high inflation and economic recession, sales are growing at a faster pace than last year. I hope that through Mujinjang, which encompasses both online and offline, it will invigorate the summer season sales of the participating brands."