Hyundai Department Store announced on the 17th that it will operate an offline pop-up store in the first-floor open square of its Pangyo branch in collaboration with the country's top virtual asset exchange "Upbit" for a week until the 23rd.
This pop-up store will operate under the concept of a future-oriented digital asset transaction that connects virtual and real worlds, covering an area of 165㎡ (about 50 pyeong).
In the five experiential spaces set up at the event venue, participants can engage in an investment tendency MBTI diagnostic test, a virtual asset keyword typing game, and more. Customers who successfully complete each mission will receive one "Bitcoin (BTC) model coin" each, for a total of five.
With the received model coins, they can participate in exchanging for Upbit merchandise or a prize event. By presenting two model coins, customers can take part in the "100% winning draw" event to win Upbit goods such as Bitcoin commemorative coins or handheld fans, or receive prizes like a Bitcoin commemorative coin made of pure gold (1 don, 3.75g) and a Samsung Electronics Galaxy S25 Edge Upbit exclusive smartphone through a lucky draw.
Additionally, new customers who sign up for Upbit will be given a coupon worth 30,000 won in Bitcoin by entering a code through the Hyundai Department Store Group's integrated membership H-point app.