On the 16th, AliExpress announced the launch of the beta for its new commerce project 'Celeb Shop' in collaboration with K-Fashion influencers.
The project aims to provide an immersive commerce experience combining influencer-based curation with social media (SNS) content and shopping, targeting Generation Z consumers.
Celeb Shop is composed of products that are directly selected and worn by domestic influencers.
Customers can experience 'Celeb Pick shopping', which allows them to purchase products while closely following the style of the influencer, and all items will be sourced through domestic suppliers based in Dongdaemun.
Influencers will focus on style planning and content creation, while the entire process from product ordering to logistics will be collectively supported by AliExpress and its partners.
The planning event next month will be operated in a special event format centered around participating influencers during the beta testing period of Celeb Shop.
Participating influencers can expect three effects: ▲increased personal brand awareness ▲maximization of initial sales performance ▲support for global marketing, according to AliExpress.
In particular, this project allows for simultaneous exposure and sales not only to domestic consumers but also to major countries worldwide, including the United States, Japan, France, and Spain.
Meanwhile, AliExpress is currently recruiting domestic influencers to participate in the beta launch.