Singer G-Dragon unveiled the third highball he designed himself.
According to the industry on the 16th, the 'PeaceMinusOne Premium Highball Launch Party - The Signal' was held on the 13th at the Grand Hyatt Seoul Hotel located in Yongsan-gu, Seoul. The PeaceMinusOne highball is a product launched in collaboration with Brewguru, the manufacturer, and BGF Retail, the operator of the convenience store CU, led by G-Dragon's fashion brand PeaceMinusOne. The first highball, 'Black Highball,' which was released in April, sold out all 888 units, and within three days of its launch, the initial supply of 880,000 cans was completely depleted at CU stores.
On that day, G-Dragon also showcased the 'Art Highball,' an artwork version he personally created, following the previously released 'Black Highball' and 'Red Highball.' He depicted an imperfect daisy flower, symbolizing both G-Dragon and PeaceMinusOne, in different colors and textures. This visualizes a transcendent sense of solidarity that we all live together, embracing our individual deficiencies, sending a signal to Earthlings, conveying the message that 'it's okay not to be perfect.'
In particular, while the previously released Black Highball and Red Highball were highball products based on white and red wine, respectively, the newly launched Art Highball was based on brandy. It also contained lemon fruit, symbolizing the PeaceMinusOne logo, inside.
Attendees of the event included G-Dragon, Park Sang-jae, the representative of Brewguru, and Min Seung-bae, the representative of BGF Retail. In an interview, G-Dragon expressed, "I didn't expect many people to like the (PeaceMinusOne highball). As someone who enjoys alcohol, I wanted to create delicious drinks," adding, "It seems this has become an interesting project as we have been carrying out many events with CU and Brewguru." He further noted, "This product has an alcohol content of 8.8 degrees, and it includes the daisy symbolizing PeaceMinusOne and the brand logo."
Representative Park said in a welcome speech, "The PeaceMinusOne highball is a project completed based on the pride that 'alcohol made in Korea can also go global,'" continuing, "We will do our best to create a healthy drinking culture in the future."
Min also stated, "The PeaceMinusOne highball exceeded our expectations," adding, "We will strive to present good products alongside G-Dragon, a prominent artist in K-culture."
Meanwhile, G-Dragon also made a donation to support the treatment of alcohol addiction among adolescents alongside the product launch. He donated 880 million won, representing the number 8, symbolizing infinity (∞), to the Just Peace Foundation, where he serves as honorary chairman. Regarding the donation, G-Dragon said, "I wanted to give back as much as I have received. I hope this will be used for adolescents battling alcohol addiction and various good causes," adding, "I wanted to create a good drinking culture."
Choi Yong-ho, chairman of the Just Peace Foundation and representative of Galaxy Corporation, remarked, "The sustainable culture and donations that started with the PeaceMinusOne highball are just the beginning," adding, "In the future, we will introduce every deficiency that has not existed on Earth with an amazing cosmic story and innovative AI entertainment technology."