Convenience store CU announced on the 15th that it will sequentially introduce seven types of restaurant ready meals (RMR) in collaboration with Isaac Toast.

CU Isaac Toast collaborates on the RMR series./Courtesy of BGF Retail

The first products to be released are the 'Ham and Cheese Ciabatta' and 'Ham and Cheese Bake,' which reinterpret Isaac Toast's signature menu item, the ham and cheese toast. The company explained that the savory and salty ham and cheese topping combined with kiwi sauce creates a 'sweet and salty' flavor.

Customers can also enjoy 'Spoonable Isaac Toast' in the form of pizza, as well as 'Pizza Burrito' made with the popular Bacon Potato Pizza Toast and 'Bulgogi Croquette.' Unique snacks include 'Kiwi Sauce Can Shaved Ice' with kiwi pieces and 'Pizza Cheese Bagel Chips.'

Earlier, CU introduced RMR products in collaboration with Apple House, a tteokbokki restaurant in Sindang-dong, Jung-gu, Seoul, and Cafe Twitmaru in Gangneung, Gangwon Province. Sales of CU's home meal replacements (HMR) products, which include RMR, increased by 23% in the January to May period compared to the same period last year.