Dining Brands Group announced on the 13th that the chicken brand bhc will participate as a现场 sponsor at the 'Minions RUN Seoul 2025' event, which will be held on the 15th at Seoul World Cup Park.
Minions RUN Seoul 2025 is a running event themed around the popular character Minions, which has gained popularity globally. It features various programs, including 5km and 10km courses, photo zones, celebration performances, and prize events. Recently, with the growing interest in running among the younger generation, tickets sold out within 30 minutes of going on sale.
On the day of the event, bhc will operate a brand booth to conduct various participation events aimed at expanding customer engagement. Customers who visit the booth and install the app will receive a 'ppuringkle nacho' product. Additionally, participants in the game event will receive random discount coupons that can be registered and used on the bhc app.
Baek Ji-na, marketing communications team leader at Dining Brands Group, noted, "We have organized an interactive event that allows the brand to connect closely with the younger generation. We will continue to expand opportunities for sharing enjoyable experiences with bhc through various marketing activities in the future."