LOTTE Chilsung Beverage announced on the 13th that its energy drink brand "Hot Six" will officially participate as a sponsor in the 2025 World DJ Festival (hereinafter referred to as 'World DJ Festival').
The World DJ Festival is a major music festival that has led the popularization of EDM in Korea, scheduled to be held at Seoul Land in Gwacheon from the 14th to the 15th. Last year, more than 90,000 people visited over two days. This year, the world-renowned DJ "ANIMA" will perform a show that combines music and visual art.
LOTTE Chilsung Beverage has been officially participating in the World DJ Festival for three consecutive years since 2022. The Hot Six booth this time will be two stories tall and will consist of tasting areas, event zones, and lounges. Attendees will be able to sample various products including the five types of "Hot Six The King" and two types of "The Pro". New products released this year, such as "Hot Six The King Appleholic" and "Hot Six The Pro Original Pineapple Flavor," will also be available for tasting.
Additionally, if visitors take certified brand experience photos at the booth and post them on Instagram, they will be able to participate in the airball event. Prizes will include AirPods Max, clothing from the fashion brand "SUNG1975" by Hot Six model Choo Sung Hoon, and gift certificates for Chilsung Mall.
A representative from LOTTE Chilsung Beverage noted, "We plan to deliver the intense and exhilarating energy unique to Hot Six as we participate in the World DJ Festival for the third consecutive year" and added, "We will expand our connection with consumers through a variety of new products."