HiteJinro announced on the 12th that it successfully concluded the JINRO Pop-Up Store, which was operated in Paris, France, from May 24 to June 7.
The pop-up store, operated under the concept 'JINRO’S GARDEN', was in operation until June 7. It was designed to convey JINRO's brand identity and appeal to local French consumers, and to enhance brand favorability through product experiences. The iconic green bottle of JINRO harmonized with the space inspired by the gardens of Versailles, France.
The exterior was decorated with signage utilizing harmonious decorations and the brand logo, while the interior was arranged based on brand colors, showcasing products and figure decorations to naturally embody the essence of JINRO throughout the space.
A liability calligraphy event held during the event period particularly drew attention. A professional artist engraved phrases chosen by consumers in handwriting on traditional Korean liabilities, providing a unique experience that combined the eco-friendly culture of Paris with Korean sentiments, leaving a memorable impression on local visitors.
The event venue, located just a one-minute walk from the Louvre Museum, attracted over 8,000 local consumers who participated in the JINRO brand experience program.
Recently, HiteJinro has accelerated the popularization of JINRO in France, the home of wine, based on expanding local sales. From 2020 to 2024, HiteJinro's soju exports to France recorded an annual growth rate of over 70%.