OB, which imports Budweiser, announced on the 12th that it will exclusively sponsor the '2025 World DJ Festival' taking place at Seoul Land in Gwacheon on the 14th and 15th.
Celebrating its 19th anniversary this year, the World DJ Festival is Asia's premier electronic music festival, attracting tens of thousands of spectators each year with its lineup of world-class DJs and producers and stunning stage production.
Budweiser, which has developed various music campaigns alongside global EDM festivals such as 'Tomorrowland,' plans to expand its connection with consumers in the 2030 generation through this sponsorship and share its unique vibrant energy with music fans.
During the festival, Budweiser will operate a brand booth near the main stage 'World Stage' and the sub-stage 'Dream Stage.' The booth will sell Budweiser draft beer and the 'AluBottle,' an aluminum bottle product that can keep beverages cool even in hot weather. There will also be a promotion offering an additional pint of Budweiser draft beer with the purchase of four pints.
Visitors who purchase beer at the booth will receive a glow-in-the-dark sticker featuring music elements such as the Budweiser logo and bow tie, musical notes, and microphone illustrations. Attendees can freely stick the stickers on the Budweiser logo wall located right next to the booth to complete a photo zone or use them to decorate their beer glasses. An SNS event will also be held, offering additional stickers for those who follow the brand's official Instagram on-site.
At the on-site booth, a ticket lottery event for the world's largest electronic music festival, 'Tomorrowland,' held in Boom, Belgium, will take place. Participants can join the lottery by scanning a QR code available at the booth, and brand merchandise such as Budweiser bandanas and limited edition keychains shaped like CD cases will be provided through a drawing among those who complete the entry.