On the 10th, the burger and chicken brand Mom’s Touch announced that it has opened a strategic flagship store in Gwanghwamun, Seoul.
The newly introduced store is located a 2-minute walk from Gwanghwamun Square. It spans three floors with a total of 120 seats. Reflecting the regional characteristics of Gwanghwamun, the interior has been designed with traditional elements of Hanok.
The menu includes 'Cyburger,' 'Grilled Beef Burger,' 'Hot Cheese Big Cy Chicken Fillet,' and 'Cy Pizza.' Customers can also enjoy Edward Lee Collection burgers, chicken, and slice pizza.
The Gwanghwamun area is considered a so-called 'burger battleground,' with competition ranging from global fast food burger brands to premium handmade burger specialty shops. Mom’s Touch plans to accelerate its strategy in key commercial areas, following its expansion into Itaewon last month.
A representative from Mom’s Touch said, 'We will expand the awareness and competitiveness of the K (Korean) dining brand through synergy with our strategic stores in existing key commercial areas such as Itaewon, Myeongdong, DDP, and Gangnam Boulevard.'