Lotte Shopping's e-commerce platform Lotte On announced on the 8th that it will carry out a new promotion called 'El Day' targeting visitors to 'El Town.' El Town is a shopping space integrating the online and offline benefits of Lotte Group affiliates, and the El Day event is scheduled to run starting from the 9th.
The newly introduced El Day is a lifestyle-oriented shopping day that will be held regularly within El Town. It is designed to allow customers to utilize Lotte's various benefits more efficiently. Earlier, in March, Lotte On launched El Town as a gateway for Lotte Group to intensify its customer-centered synergy marketing.
El Day offers relay benefits based on dates arranged in the shape of an 'L' on the calendar, specifically every Monday and on the last Monday, Tuesday, and Wednesday of each month. Notably, on the dates where the vertical and horizontal lines overlap each month, a special 'Mega El Day' will also be held.
The first El Day on the 9th of this month will feature Lotte GRS's Angel-in-us Coffee and Krispy Kreme Doughnuts as the main brands participating. The benefits are structured as 'special discounts' and 'point backs,' which Lotte On expects to reduce the practical prices by more than 40-50%, depending on the payment method.
The relay benefits will continue afterward. On the 16th, Lotteria will participate to present exclusive special prices. On the 23rd, a Mega El Day is set to take place.
Kim Eun-soo, head of synergy marketing at Lotte On, said, 'The newly born El Day is a strategic marketing campaign that suggests the best way for customers to utilize Lotte.' He noted, 'We will continuously expand the benefits and content that can only be found at Lotte On, centered around El Town.'