Hyundai Department Store announced on the 8th that it has set up a "Kids & Family" area in the center of the basement level 1 food court at its Pangyo branch.
The space is designed with a focus on enhancing convenience for child and parent customers. The aisle width between seats was expanded to at least 2.5 meters to facilitate stroller passage and turning, as well as multi-purpose tables for easy placement of baby chairs and stroller parking spaces.
It is also equipped with cooking equipment, including baby dishes, bibs, sinks, and a microwave for warming baby food. A separate area decorated with various storybooks and toys, in collaboration with the Hyundai Children's Book Art Museum (MOKA), is also included.
It is particularly noteworthy that the Kids & Family area is placed in the center of the food court. Typically, family-friendly facilities in department store food courts are constructed in vacated brand spaces or in the peripheral empty areas.
However, Hyundai Department Store's Pangyo branch has allocated a space of about 100 square meters (approximately 30 pyeong), sufficient to accommodate two food and beverage (F&B) outlets, for the Kids & Family area. This seems to reflect the location and customer characteristics of the Pangyo branch, which is in the core commercial zone of Bundang District in Seongnam City, where large residential complexes, daycare centers, kindergartens, and elementary schools are densely concentrated, leading to a vigorous influx of family customers with children.
Hyundai Department Store's Pangyo branch plans to continue to enhance its position as a family store by promoting spaces and content for young customers that naturally encourage families to spend more time in the store. An official from Hyundai Department Store noted, "We will prioritize the shopping convenience and spatial experience of family customers to secure long-term growth momentum."