Global sports brand New Balance, operated by E-Land World, announced on the 8th that it will launch limited edition t-shirts to celebrate the release of brand ambassador IU's third remake album, 'Flower Bookmark Set.'
According to E-Land World, the limited edition t-shirts will be unveiled through a promotional event on the official website on the 9th, with pre-order sales running until the 27th. The products are set to be shipped sequentially starting on the 23rd.
The limited edition t-shirts being introduced this time come in two styles: a flower graphic short-sleeve t-shirt and a flower-centered logo graphic short-sleeve t-shirt. They are characterized by a reinterpretation of the azalea flower embroidered graphic, in line with the concept of the 'Flower Bookmark Set' album, which signifies 'memories that do not fade over time, remnants of longing.'
A representative from New Balance said, "We prepared limited edition t-shirt products that embody the sensibility of brand ambassador IU, suitable for wearing through the fall," adding, "The combination of the brand's heritage and artist IU's artistic aspect makes it significant."