A study found that the expense of fashion product consumption by Koreans over the past year reached 82.88 trillion won. The proportion of casual clothing purchases was the highest, and individuals in their 50s were revealed to consume the most fashion products among all age groups.
The Korea Textile Industry Association noted on 4th that from March of last year to February of this year, a monthly 'Fashion Consumption Survey' was conducted with 3,500 men and women aged 16 to 69 across 17 metropolitan cities and provinces, resulting in a total fashion product consumption of 82.88 trillion won.
By category, casual clothing accounted for 22.4695 trillion won (27.1%), making it the largest portion, followed by shoes at 12.3118 trillion won (14.9%) and bags and wallets at 6.8300 trillion won (8.2%).
The consumption of sportswear (12.3%), golf clothing (5.5%), and outdoor clothing (9.5%) amounted to 22.6538 trillion won (27.3%), showing levels similar to those of casual clothing.
Seasonally, the consumption amount was 47.9244 trillion won for fall and winter (F/W), accounting for about 50% of the total, which was more than spring and summer (S/S) at 34.9583 trillion won.
This is due to the high demand for sneakers and T-shirts in spring and summer.
By age group, those in their 50s accounted for the largest share at 23.6%, followed by those in their 40s (22.8%), 30s (18.0%), 60s (17.3%), 20s (15.8%), and teenagers (2.5%).
In terms of purchasing locations, online shopping was preferred at 51.6% over offline stores at 48.4%. Online shopping preferences ranked as follows: open markets (33.1%), specialized fashion malls (26.6%), and general shopping malls (15%). Offline, preferences were highest at outlets (25.9%), department stores (24.6%), and complex shopping malls (16.1%).
For fashion information sources, social media (SNS) was highest at 26.8%, with a higher preference for SNS among younger age groups.