HiteJinro announced on the 4th that it will conduct a point accumulation promotion for its beer brand 'Terra' in collaboration with CJ Group's membership service 'CJ ONE.'
According to HiteJinro that day, customers who purchase a pack of 8 cans of Terra 453㎖ at nationwide large supermarkets can participate in an event to accumulate 1,200 CJ ONE points. They can enter by scanning the QR code attached to the product or through a scratch coupon voucher.
Also joining this point accumulation event is the domestic top-selling carbonated beverage brand 'Filite,' which is celebrating its 8th anniversary. Customers can participate in the event to accumulate 500 CJ ONE points when purchasing a pack of 6 cans of Filite 355㎖.
CJ ONE is a leading membership service in Korea with 31 million members, and allows accumulation and use at over 60 various brands, including CJ brands (such as Olive Young and CGV) and MegamGC Coffee and Emart.
This promotion was planned as part of the 'Terra Jump Up 2025!' campaign, which is underway to mark the 6th anniversary of the launch of Terra for a second leap.
HiteJinro plans to broaden consumer touchpoints through the point accumulation promotion and strengthen Terra's popularity and familiarity. In the future, various offline channels will sequentially showcase events targeting customers who drink 'Terra' in connection with CJ ONE.