Musinsa Standard announced on the 3rd that it has selected mixed martial arts athlete and broadcaster Choo Sung Hoon as the brand model and launched the functional clothing 'Cool Standard' campaign.
The charm of the Cool Standard collection and the charisma of Choo Sung Hoon are expected to create synergy.
Cool Standard is functional clothing featuring characteristics such as contact cooling, moisture absorption and quick drying, and UV protection. It offers a lightweight and cool wearing experience even in hot weather.
Musinsa Standard will unveil a showcase featuring lookbooks and video content of Choo Sung Hoon styled in various ways, and will also continue the campaign until the end of August.
It will additionally designate its Hanam flagship store as a Cool Standard specialty store and conduct customer events, including a pop-up store. Furthermore, there are plans to expand the Cool Standard displays in major offline stores. Musinsa Standard is enhancing practicality by expanding the Cool Standard product line.