OTOKI announced on the 30th that it has selected broadcaster Choo Sung Hoon as the new TV commercial model for its premium black bean noodle brand 'Jjasulein.' The luxurious and deep impression of Choo Sung Hoon, who is gaining popularity as a mixed martial arts athlete and YouTuber 'Ajosshi,' was deemed to match the identity of the Jjasulein brand.
In particular, this new TV commercial was planned to effectively convey the identity of Jjasulein. The core values of Jjasulein, namely rich taste and deep flavor, were expressed with the message 'KICK.'
By using a double meaning of Choo Sung Hoon's kick and the taste KICK, the commercial captures Choo Sung Hoon's unique charisma and comic performance, adding a delightful twist. The new advertisement will be released on the 1st of next month.
A representative from OTOKI said, "We aimed to express the rich taste and deep flavor of Jjasulein powerfully with Choo Sung Hoon," and noted, "We hope many consumers will experience the KICK of Jjasulein."