HiteJinro announced on the 30th that Terra and Chamisul ranked first in the 2025 National Brand Competitiveness Index (NBCI) in the beer and institutional sector of soju, respectively.
Terra ranked first in the NBCI beer institutional sector for the first time, while Chamisul secured the number one position in the soju institutional sector for eight consecutive years. Since its launch in 1998, Chamisul has maintained the number one market share for 25 consecutive years as of 2024, achieving success both domestically and internationally with exports to over 80 countries.
A representative from HiteJinro noted, "The brand power of Terra and Chamisul is spreading so naturally among consumers that it has given rise to the neologism 'Tesla.'" They added, "We plan to actively implement the 'Tesla' integrated brand strategy to lead trends in the domestic alcoholic beverage market in the future."
The NBCI is a key brand competitiveness evaluation index researched and published by the Korea Productivity Center (KPC). It evaluates representative brands in major industries every year, converting various factors such as brand awareness, image, and relationships into a score out of 100 for strict assessment.