BYN Black Yak Group announced on the 29th that it has formed a partnership to proceed with Season 6 of Coca-Cola Korea's 'Wonderful Campaign'.
Coca-Cola Korea's 'Wonderful Campaign' is a consumer participation type plastic circular economy campaign that allows participants to experience the entire process from separating and recycling transparent beverage PET bottles to resource circulation. Black Yak has been a partner in this campaign with Coca-Cola Korea for the fourth year.
Through this campaign, Black Yak plans to contribute to the practice of proper PET bottle separation and the spread of resource circulation culture in everyday life. To this end, it will create the 'Wonderful Umbrella Tent' offered as a campaign reward item. Made from recycled nylon, the 'Umbrella Tent' can be easily used in various situations such as camping, picnics, and beaches, as it opens like an umbrella to provide shade.
A Black Yak official noted, "It is meaningful to be able to contribute for the fourth year as a corporation representing fashion in the Wonderful Campaign, which involves various corporations cooperating. Since the plastic bottle circular economy starts with separation, we will actively invest our capabilities to ensure that this activity becomes a habit for many people and has a greater impact."
Meanwhile, at the signing ceremony held the previous day at the Coca-Cola Korea headquarters in Gwanghwamun, Seoul, officials from Black Yak and Coca-Cola Korea, as well as WWF (World Wildlife Fund), Emart, Gmarket, SSG.COM, GS Retail, and TerraCycle Korea, attended.