HiteJinro announced on the 26th that it will participate as a special sponsor in the Busan representative beer festival '2025 Centum Beer Festival.'
According to HiteJinro on this day, the beer brand Terra will serve as the official sponsor, planning to engage with visitors through various on-site programs and events. The festival will be held from the 29th to the 8th of next month at the Busan Cinema Center Durealum Square.
HiteJinro will provide Terra and Kelly draft beer and operate experiential programs such as ▲ Jinro Gold event zone ▲ Terra NeCut ▲ SoMaek (soju + beer) certification issuance ▲ tattoo sticker giveaways, with 2,000 cups of Terra or Kelly thermal cups given to the first arrivals each day.
Tickets can be purchased on-site or reserved through YES24. A 10% discount applies for advance reservations made by the 28th. General tickets cost 20,000 won, Fast Pass tickets are 40,000 won (limited to the first 150 people), and group seating for two teams of 20 people each day will be sold on a limited basis. This year, a mobile reservation system for the food zone has been newly introduced.