Lotte Town Jamsil announced on the 25th that it is working to expand its culinary experience by continuously attracting premium dining brands.
Lotte Department Store opened its first store of 'Boutique Hoshikai' on the 21st on the 11th floor of the Jamsil branch. Boutique Hoshikai is a collaboration brand between Lotte Department Store and 'Sushi Hoshikai', Jeju's first fine dining omakase brand, presenting authentic dining based on the harmony of Korean and Japanese cuisine.
On the 9th of next month, 'Confier Selection' will open on the 6th floor of Lotte World Mall, a first in the retail industry. Confier Selection is a new brand introduced by the Korean French fine dining 'Confier', which presents seasonal Korean ingredients around a theme for each season.
The first dining brand to enter Lotte Department Store will also be expanded and introduced consecutively. Lotte World Mall attracted the attention of foodies by introducing 'Seoryeong', a specialty restaurant for Pyongyang cold noodle, for the first time in the retail industry in April.
On the 1st of next month, the premium tonkatsu brand 'Bunjirou' from the Nagasaki region of Japan will open. Bunjirou opened its first store in the Lotte Department Store, becoming the first in the retail industry, and will showcase its third store in Jamsil Lotte World Mall after passing through Tim Villa Suwon. This store will offer exclusive menus such as 'tonkatsu curry' and has introduced a new 'bar table' interior.
Following that, on the 13th of next month, the renowned seafood stew restaurant 'Mipohouse' from Busan is expected to open on the 5th floor of Lotte World Mall.
Choi Hyung-mo, head of the food division at Lotte Department Store, noted, "As customers' culinary tastes become more refined, the demand for enjoying 'premium dining' in everyday life continues to increase," and added, "As a representative culinary landmark of Seoul, we will continue to proactively discover and introduce sophisticated F&B content that aligns with culinary trends."