#HiteJinro announced on the 23rd that its "Terra Light" will participate as the official sponsoring brand for the "Run with Coupang Play" event of the popular entertainment program, Infinite Challenge, by setting up a promotion booth and conducting on-site events.
The Infinite Challenge Run is a large-scale marathon event commemorating the 20th anniversary of the popular entertainment program "Infinite Challenge." Seven years have passed since the program ended, but interest from participants remains high amid strong fan sentiment and expectations. The event will feature appearances by members of Infinite Challenge, including Park Myung-soo, Jung Jun-ha, Ha Ha, Cho Sae-ho, Kwang-hee, and Jeon Jin, alongside special performances.
At the Terra Light booth inside the Infinite Challenge Run venue, a "Terra Light Stepper event" will be held. Participants will receive running merchandise such as ▲Terra Light sports tape ▲Terra Light x Infinite Challenge Run exclusive cups ▲Terra Light running headbands, and all attendees visiting the booth will be given tattoo stickers and balloons. Finishers of the Infinite Challenge Run will also receive a "Terra Light x Infinite Challenge Run" certificate and customizable stickers.
Oh Seong-taek, executive director of marketing at HiteJinro, noted, "As running has established itself as a prevailing sport, we are implementing various on-site marketing strategies to enhance brand awareness in line with this trend."