Chungbuk Goesan County received the award in the agricultural specialty joint brand category at the 'Korea's Most Loved Brand Awards.' Goesan is promoting farmers' income and revitalizing the local economy by attaching the joint brand 'Clean Goesan Nature Resonance' to locally grown agricultural specialties.
Currently, 145 items, including clean peppers, pickled napa cabbage, university sweet corn, Goesan apples, and eco-friendly mixed grains, are distributed nationwide under the label 'Clean Goesan Nature Resonance.' It has been well received by consumers with the image of 'the excellence of agricultural specialties grown in a clean natural environment' and 'honest production processes.'
The 'Clean Goesan Nature Resonance' brand, which was introduced for the first time in 2023, contributes to increasing farmers' income and revitalizing the local economy. Goesan plans to enhance the community production system based on trust with farmers and aims to develop into a sustainable regional economic model beyond a simple brand.
To widely promote the brand, Goesan County will hold the '2025 Goesan Red Taste Festival' from May 23 to May 25. At this event, the 'Clean Goesan Nature Resonance' agricultural specialties will be presented to tourists. 'Red' is the symbolic color of pepper, which is Goesan County's representative agricultural product.
The county mayor said, 'We will continue to grow 'Clean Goesan Nature Resonance' into a global agricultural specialty brand beyond the domestic market through thorough quality control and consumer-centered marketing.'