On the 22nd, OB announced that its global beer brand Corona has been selected as the world's most valuable beer brand for two consecutive years.
According to OB, Corona was ranked first in the 'BrandZ 2025 Most Valuable Global Brands' announced by the global market research firm Kantar. This year marks the 20th anniversary of Kantar's BrandZ report, which presents the rankings of major global brands based on consumer perception and financial performance.
The selection of Corona as the top brand for two consecutive years reflects the long-term brand strategy established by AB InBev and its influence in the global market. According to the Kantar report, eight of the top 10 beer brands, including Corona, belong to AB InBev.
Last year, AB InBev recorded its highest-ever revenue and achieved a growth rate of 15% based on earnings per share (EPS). In the same year, Corona recorded double-digit growth in markets outside its home country of Mexico, while its non-alcoholic beer brand, Corona Cero, achieved triple-digit growth.
In particular, Corona Cero was selected as the first beer brand to officially sponsor the Olympics, expanding its engagement with consumers worldwide. This year, in celebration of the brand's 100th anniversary, various commemorative activities will be launched globally through the 'Corona 100' platform.
Among AB InBev brands, Budweiser ranked second, while Michelob ULTRA recorded a rise of one spot to fifth place compared to the previous year. Notably, Michelob ULTRA was recognized as the brand with the highest growth rate in brand value in the U.S., winning Kantar's 'Brand Growth Award.'
Marcel Marcondes, AB InBev's global chief marketing officer, noted, 'The fact that Corona was selected as the most valuable beer brand in the world in the year it celebrates its 100th anniversary is a symbolic outcome demonstrating the power of long-term brand-building strategies.'
Meanwhile, OB marks its 50th anniversary on this day.