Gyeongsan City in North Gyeongsang Province has been selected in the institutional sector category at the '2025 Most Beloved Brands in Korea' award. Gyeongsan City's brand is 'My universe Gyeongsan.' This marks two consecutive years of receiving the award.
Gyeongsan City unveiled its new city brand in 2023. It reflects the commitment to creating 'citizen-centered happy Gyeongsan,' which is a core principle of the 8th popularly elected term. The new city brand incorporates the phrase 'My universe Gyeongsan' along with a three-dimensional image. It depicts a young and vibrant city leading the world in the form of a 'star' that shines independently, rather than a 'satellite.'
Through the new city brand, Gyeongsan has effectively conveyed its vision of dynamic growth, being a center of advanced science and technology, and being an open city created together with its citizens.
Gyeongsan Mayor Jo Hyun-il said, 'Receiving the beloved brand award for two consecutive years is an achievement that we built together with the citizens.' He also noted, 'We will continue to realize a city that everyone dreams of under the brand slogan of “My universe Gyeongsan.”'