Lotte Department Store evaluates the best value wines in South Korea.
Lotte Department Store announced on the 22nd that it will hold a wine contest called 'The Blind (The V:lind)'.
'The Blind' is a wine blind tasting project first introduced by Lotte Department Store, inspired by the judging in Paris in 1976.
Only wines selected for their taste have received great responses from the public and industry officials. Notably, the two winning wines were packaged exclusively and achieved sales of over 10,000 bottles within three months of their launch, gaining high recognition among wine enthusiasts.
This event, starting with a large-scale tasting event called 'Mega Tasting' targeting customers at major nationwide stores, evolves into a 'Blind Contest' composed of multiple experts, enhancing customer participation and professionalism.
First, the customer participation program 'Mega Tasting' will take place from the 23rd to the 29th at eight locations nationwide (main store, Jamsil, Incheon, Pyeongchon, Dongtan, Daejeon, Bundang, Busan main store).
During the event period, customers can taste a total of eight types of wine (four red and four white) blind and vote directly. The wines offered for participation have been carefully selected based on quality, production area, and price (below 100,000 won) from recommendations by major domestic importers, and the final winning wine will be chosen based on the customer evaluations gathered during the event. The winning wine will be revealed at 'Lotte Wine Week' to be held in June.
The Blind Contest will take place on June 5 at 'Mood Seoul' in Banpo-dong. In the contest, 10 types of red wines and 10 types of white wines that are not imported domestically will be tasted blind, and the first, second, and third places will be selected.
Judges include Sommelier Kim Kyung-moon, the first in Korea to obtain the title of Master Sommelier recognized by about 270 people worldwide, and Sommelier Kim Jin-beom, head sommelier of the restaurant 'Mosu', raising fairness and professionalism. The wines selected on that day will be showcased in exclusive packages at Lotte Department Store during the Chuseok season.