Green Joe receives the grand prize in the 2025 Most Loved Brand Awards institutional sector for eco-friendly product shopping malls. /Courtesy of Green Joe

Green Joe won in the '2025 Most Beloved Brand Award' institutional sector for eco-friendly products shopping malls.

Founded in 2006, Green Joe is a first-generation social corporation that has worked to solve environmental and social issues. The company operates as a purchasing agent (MRO) for consumable materials necessary for corporate activities and has more than 12 branches across the country. Recently, it has expanded its business into construction sectors such as information communication, electricity, and interior architecture, as well as outdoor advertising, LED displays, event management, and disinfection and quarantine.

Since 2018, it has operated 'Green Market Plus' to expand the base of eco-friendly products. It discovers companies that produce eco-friendly products and connects them to consumers, contributing to resource savings and greenhouse gas reduction.

Actively addressing global warming and carbon neutrality issues due to climate change, it contributes to environmental protection and promotes good consumption while fulfilling social responsibility through ESG (environment, social, governance) management.

Additionally, it aims to create higher-quality jobs for people with disabilities and those who have experienced career disruption, who are often overlooked in the job market. It has set a goal to grow as an inclusive corporation.

Green Joe stated that it will strive to be a public purchasing corporation that practices social return of corporate profits and promotes employment for vulnerable groups and people with disabilities, growing together with society.