HiteJinro's ‘Terra’ won the beer category at the ‘2025 Korea’s Most Loved Brand Awards’ for five consecutive years.
Since its launch in March 2019, Terra achieved the fastest sales among domestic beers, reaching 1 million boxes sold in just 39 days. It has now surpassed a cumulative sales volume of 4 billion bottles, establishing its presence in the market.
Terra uses 100% of Australia's clean malt, which is ranked first in global air quality. HiteJinro reported that it rigorously selected raw materials by testing most malts worldwide before choosing the pure ingredients. Additionally, it utilized only natural carbonation that occurred during fermentation, creating a strong yet smooth refreshing sensation without artificial carbonation injection.
To emphasize visual cleanliness, it applied a green bottle for the first time in domestic regular beers, and added a tornado pattern on the shoulder of the bottle to symbolize natural carbonation. In terms of marketing campaigns, it is actively solidifying its brand image through various activities including the ‘Clean Master’ advertisement, pop-up stores, merchandise, eco-friendly campaigns, and cross-industry collaborations.
The ‘Terra Light’, launched last year, ranked first among light beers in large supermarkets just one month after its release, thanks to its low calories and zero sugar formulation. The expansion of its product lineup continues actively with offerings like the Terra Single Malt Edition and Terra Christmas Edition.